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Privacy Policy

Destination BC Corp., doing business as Destination British Columbia (“Destination BC”), and its partners offer a selection of photos, b-roll, videos, maps, stories, and other assets (collectively, the "Assets") on the British Columbia Content Hub to promote travel in and around British Columbia.

We at Destination BC are committed to protecting the privacy of our customers. Any personal information provided to us through our website is collected, used, and disclosed in accordance with the British Columbia Freedom of Information and Protection of Privacy Act and other applicable legislation.

What is considered Personal Information under the British Columbia Freedom of Information and Protection of Privacy Act ?

Under the BC Freedom of Information and Protection of Privacy Act, personal information includes recorded information about an identifiable individual, such as name, address, phone number, and e-mail address. Business contact information, as defined in our Terms and Conditions, is not included in the definition of personal information under our provincial legislation.

When Destination BC collects personal information, we identify the:
● purpose for collecting the personal information,
● legal authority for collecting it, and
● title, business phone number, business address and email address of an employee who can answer questions you may have about the collection of information.

What Personal Information We Collect and How We Use It

When someone visits the BC Content Hub, our web server automatically collects a limited amount of standard information essential to the operation, security, and evaluation of the website. This information helps us to make our site more useful to visitors and includes the:

● Internet domain and Internet Protocol (IP) address from computers that access our website,
● type of browser and operating system used to access our site,
● date and time our site is accessed,
● pages visited,
● address of any websites linked to, and
● content downloaded from our site.

While some of this information does not identify who people are, other information (e.g., Internet domain names or the IP addresses of internet service providers) may provide identification. The extent of personal identification depends on the naming standards followed by the internet service provider. You may wish to check with your provider to inquire about their policies and practices in this regard. Destination British Columbia does not use this information to identify individuals who visit our website unless required to do so as part of an internal investigation or other law enforcement purpose.

Any personal information collected via our website (e.g., web forms) is done in compliance with BC's privacy legislation and is considered necessary for providing services offered by our organization. There is always an option of whether or not to provide us with personal information. Your decision not to participate in electronic service delivery activities will not impair your ability to browse our website. However, it may limit the use of certain website features. The personal information provided to us is used for the purpose for which it was collected or for a use consistent with that purpose. For example, personal information may be used to: respond to inquiries; send information about British Columbia that we believe will be of interest (based on a confidential personal profile); provide requested Assets; obtain feedback on Assets; or assist with the use of our website. In most cases, we try to obtain explicit consent before these activities will occur. At any time, anyone may request that we stop communicating by either updating their user profile or contacting us directly.

Storage, Access, and Disclosure of Your Personal Information

Destination BC and our service providers (for support reasons), may store or access your Personal Information which may reside outside of Canada. In certain circumstances, we may need to disclose your personal information to our service providers in order to facilitate the operation of our website, database, email software, or processing of payment transactions. In some cases, these service providers may reside outside of Canada. Before any personal information is disclosed, all recipient organizations must agree to protect the privacy of personal information in a contractual manner consistent with our policy and compliant with BC's Freedom of Information and Protection of Privacy Act.

Security of Your Information

Destination BC is obligated to protect personal information by making reasonable security arrangements against such risks as unauthorized access, collection, use, disclosure, or disposal. Security measures, such as the use of SSL encryption, have been integrated into the design, implementation and day-to-day operating practices as part our commitment to protect the information we hold.
The personal information submitted is secure once it reaches the Destination BC server. In transit between a computer and the server, all information is secured using SSL encryption, which the web browser typically denotes using a lock icon.


Cookies are small pieces of data that web pages place in computers to assist in returning to that page. Destination BC uses cookies to track activities on the BC Content Hub to help us identify what tourism-related products and services consumers are interested in, so that we may continually work towards providing useful and relevant content. It is possible to change the settings on a web browser to deny cookies or to warn when cookies will be deposited.

How Long Information is Retained

The length of information retention varies in relation to the nature of the service provided. Destination BC keeps information for the length of time necessary to fulfill the purpose(s) for which it was collected. Destination BC manages the information it collects in accordance with government records retention schedules and other legislative requirements.

Changes to Our Privacy Policy

Destination BC may, from time to time, review and revise its privacy practices and the BC Content Hub’s privacy policy.

Who Can I Contact About the Destination British Columbia Privacy Policy or the Collection/Use of Personal Information?

General questions or comments about our online privacy policy can be directed to:

Where Can I Find Information on British Columbia's Freedom of Information and Protection of Privacy Act?

For information relating to British Columbia's Freedom of Information and Protection of Privacy Act, please refer to the Government of British Columbia website at: